Direct-to-consumer cat food startup Smalls raises $9 million
NYC-based Smalls, a direct-to-consumer cat food company, announced it had secured $9 million in Series A funding. The investment gives Smalls a total raise of $12 million since its inception in 2017.
Investors include 3 VCs with plenty of experience in the pet industry: Mars Petcare’s Companion Fund (MollyBox, Pawp, Petmedix), Left Lane Capital (The Farmers Dog) and the Founders Collective (Embark DNA.)
Smalls has seen its revenue quadruple since last year and plans to grow its employee count from 18 to 25.
There are approximately 94 million cats in the US, compared to around 89 million dogs. However, about 95% of VC funding in the pet food industry has been invested in dog-centric companies.