The large amount of spending on vet care (over $20 billion in the US last year) has attracted many start ups eager to enter the pet health market.
The most common focus for these companies is on modernizing the vet – pet parent relationship, typically creating platforms which allow vets to provide telemedicine services to consumers.
The next most common pet health niche is DNA testing for your dog or cat. We recently began tracking the sales of these products on Amazon and were surprised to find that revenue was well over $1 million per month in the US.
|Vets First Choice||dogs, cats||Online pet pharmacy||US|
|FirstVet||dogs, cats||Online vet consultations||Sweden||Secured $6 million in funding in 2018. Secured a series B funding of 18.5 million euros ($20.6 million) in 2019.|
|Fuzzy||dogs, cats||Online vet consultations||US||Secured $12.5 million to date. Acquired Fetch My Pet app in June 2019.|
|Petriage||dogs, cats||Online vet consultations||US||Markets its services to vets|
|Pet Coach||dogs, cats||Online vet consultations||US||Acquired by Petco in April 2017|
|Chewy||dogs, cats||Online pet pharmacy||Acquired by PetSmart in 2017|
|Wisdom Panel||dogs||DNA testing||US, Canada, UK & Australia||Owned by Mars PetCare|
|Petnostics||dogs, cats||Pet health diagnostics||US||Sells at-home urine test products|
|Prettylitter||cats||Kitty-litter than can detect health problems in cats||US|
|Barkibu||dogs||Online vet consultations||Spain|
|ViaGen Pets||dogs||Pet cloning||US|
|Orivet||dogs, cats||DNA testing||US, Canada, UK & Australia|
|Wagmo||dogs||Wellness plans for dogs||US|
|Pawsquad||dogs, cats||Online vet consultations||UK|
|Mixlabrx||dogs, cats||Custom pet meds & home delivery||US|
|One Health||dogs||Genetic testing & treatment for canine cancer||US|
|Vetted||dogs, cats||At home vet visits.||US||Recently merged with Vetpronto|
|GuardianVets||dogs, cats||After hour telemedicine service for vets||US||Won the Purina Pet Innovation prize for 2019|
|TeleVet||dogs, cats||Telehealth platform for vets||US||Received $2 million in funding in Jan 2020|