Tails.com is a direct-to-consumer subscription dog food service. The food is customized for each dog.
The London-based company was founded by James Davidson and Graham Bosher. In 2018, the business was acquired by Nestle Purina. At that time, the company was feeding more than 100,000 dogs.
In June 2020, the company announced that is was expanding into 6 more countries in Europe, which means the service is now available in the UK, France, Germany, Sweden, Denmark, Belgium, Austria, the Netherlands and Ireland. The company also reported that it was delivering more than 9 million meals a month to 200,000 customers.