Why this pet app entrepreneur pivoted to a B2B focus
I recently interviewed Emily Dong, the creator of Pawprint, the highest rated pet health app in the app store. Pawprint stores medical records for over 65,000 pets in North America.
Emily recently sold Pawprint to Metamorphosis Partners, a company run by Brock Weatherup, a pet industry veteran who was previously with Petco following the acquisition of his startup PetCoach. He also founded Pet360, a pet-focused media company that was acquired by PetSmart.
Metamorphosis acquires companies – its portfolio includes Barkly Pets (dog walking platform), Muttropolis (ecommerce) and The Anxious Pet (pet anxiety products.)
Emily explained that while gathering medical records from vet clinics, the Pawprint team discovered that the clinics also needed help collecting pet records. And the clinics were happy to pay someone to do this for them.
Realizing this B2B focus provided a more profitable opportunity than its existing consumer app, Pawprint pivoted its business to focus on helping vet clinics.
However, the small Pawprint team didn’t have the resources to both maintain the consumer app and develop the new service for clinics. So, Emily spun off the Pawprint app to Metamorphosis and created a new company, called SnoutID, to focus on working with vet clinics.
Read the entire interview here.
Also, If you know a pet entrepreneur who has an interesting story and would like to share it, email me at firstname.lastname@example.org.