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AutoPets

Auburn Hills, MI
www.litter-robot.com/

Product:  Litter Robot
Category: Misc Gadgets
Competitors:
Petnovations (CatGenie),
PetSafe,

Founded: 1999
Number of Employees: 100 – 200 (June 2020)
Estimated Annual Revenue: $40 million (Crain’s Detroit)

Notes

  • Started a monthly subscription box for cats through litterbox.com
  • Debuted a Smart Feeder at CES 2020
  • Received $31 million in equity funding from Chicago-based Pondera Holdings in Dec 2019
  • Owns LitterBox.com, an eCommerce site for cat owners

AutoPets, formerly Automated Pet Products, is the manufacturer of the popular Litter-Robot self-cleaning kitty litter boxes. In 2019, they rolled out Feeder-Robot, a Wi-Fi enabled automatic pet feeder.

The latest version of their flagship product is the Litter-Robot 3 Connect, a WiFi-enabled, automatic, self-cleaning litter box.

Founder Brad Baxter started the company in 1999, when the engineer inherited two cats and decided he did not like scooping kitty litter. The company received a $31 million investment in December 2019, to expand marketing and operations.