Tractive is an Austria-based company that makes a GPS tracker for cats and dogs. In the summer of 2020, an activity monitoring feature was added to the device, that allowed setting activity goals and the ability to compete with other pets and earn badges.

The company was founded in 2012 by Michael Hurnaus, Michael Lettner and Michael Tschernuth and has raised a total of $2.7 million in funding.

In July of 2020, the company reported that it had more than 270,000 customers across 150 countries.