The American Pet Products Association announced that it launched a new category for pet startups. The category, called Right Start Membership, is intended to help pet startup companies get a foothold into the industry by providing retail, marketing and pet industry knowledge.
Sounded good to me, as I consider this website a startup. And I am always trying to learn more about the pet industry.
However, when I clicked to join, I quickly realized that I would not be a good fit.
There were a couple of membership requirements:
First, I had to provide documents that proved that I was a legal US business entity. Something like articles of incorporation, a lease, certificate of good standing, etc. Seems a bit old school, but whatever.
Second, I had to prove that I was actively engaged in launching a pet product by providing a diagram or picture of the product, and a purchase order or invoice from a supplier. That seemed reasonable too, but it would disqualify me as I am not really interested in launching a pet product. I would like to learn more about the industry, but the APPA is focused on serving product manufacturers. I suppose that should have been obvious to me based on the name, but I am a bit slow.
Anyway, if a company provides the necessary documents, along with $875 fee, the APPA will review the application and consider it for approval.
Looks like their is also a business association that focuses on pet services called the IBPSA (International Boarding & Pet Services Assocation.) I will look at that next week.