Wisdom Health is one of the two big pet DNA companies (Embark being the other). The company is owned by Mars Petcare.
The company offers two DNA kits:
- Canine Breed Identification Kit – $85
- Breed + Disease Detection – $150
Wisdom Panel tests for over 350 breeds and 150 genetic health conditions. The kits are marketed to breeders, vets and pet owners.
The company has over $600,000 in monthly sales on Amazon.