Service: Dog DNA testing
Category: Pet Health
Number of Employees: 11 – 50
Estimated Annual Revenue: $30 million
- Accuracy of Wisdom Panel
- Acquired genetics research firm Optigen in March 2018
- Acquired Finnish research and diagnostic company Genoscoper Labratories in Jan 2018. Genoscoper operates the website MyDogDNA.com
Wisdom Health is one of the two big pet DNA companies (Embark being the other). The company is owned by Mars Petcare.
The company offers two DNA kits:
- Canine Breed Identification Kit – $85
- Breed + Disease Detection – $150
Wisdom Panel tests for over 350 breeds and 150 genetic health conditions. The kits are marketed to breeders, vets and pet owners.
The company has over $600,000 in monthly sales on Amazon.