Wisdom Health

Vancouver, WA

Service: Dog DNA testing
Category: Pet Health
Competitors: Embark

Founded: 2005
Number of Employees: 11 – 50
Estimated Annual Revenue: $30 million


Wisdom Health is one of the two big pet DNA companies (Embark being the other).  The company is owned by Mars Petcare.

The company offers two DNA kits:

  • Canine Breed Identification Kit – $85
  • Breed + Disease Detection – $150

Wisdom Panel tests for over 350 breeds and 150 genetic health conditions. The kits are marketed to breeders, vets and pet owners.

The company has over $600,000 in monthly sales on Amazon.