April 15, 2022


The Honest Kitchen, TellTail, Wagr



🐶 Industry News


– The US pet industry grew 14% to $123 billion in 2021, according to market research firm Packaged Facts. This is well above the 10% gain we saw in 2020. Food and treats, the largest segment of pet spending, hit $51 billion last year.

– Elanco, the world’s second largest animal health company, is launching a new business called BiomEdit, that will create therapeutics for pets based on microbiome science (the bacteria and other microbes that live inside all humans and animals).

– A judge threw out a lawsuit from IBM against Chewy that claimed the online pet retailer’s website and mobile app violated several IBM patents. Chewy had previously rejected a $36 million licensing offer

💰 Financing & Deals


The Honest Kitchen, a San Diego maker of human-grade pet food, landed a $150 million investment from Monarch Alternative Capital. Founded in 2002, the 75-employee company saw sales increase by 40% last year. The company sells its dog and cat food online and in over 6,000 retail locations.

TellTail, a Los Angles startup creating a platform for pet breeders, closed a $3.4 million Seed round. The company was founded last year by a pair of MIT grad students.

Wagr, an Indian company that offers pet telehealth services has secured a $550,000 round to create the first GPS tracker for the country.

🤷 Somewhat Relevant


New study finds that vegan dog food is healthier than meat dog food.

The Digital Pets Company is launching a collection of AI-driven dog NFTs.

• There is little evidence that music is relaxing to dogs.

💼 Pet Industry Jobs


Sales Operation Manager – PetDX (Remote)

Affiliate Marketing ManagerChewy   (Boston)

Manager, Search Marketing – Zoetis (New Jersey/Remote)

  My Dog is a Robot covers the pet technology industry. Keep up with the latest news about products, services and companies in the pet tech space.   Contact Us

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