December 2, 2022


Top Pet Care Funding 2022, Pets Table & HelloBello


🐶 Industry News


– I’m heading to Boston next week to attend the Petcare Innovation Summit. Let me know if you will be attending and want to connect. First beer is on me.

– Top pet care funding of 2022 (so far): 

 Company Amount  Round  Location  Sector  Description
The Honest Kitchen $150M Private equity San Diego Food Premium pet food sold in over 6,000 retail locations
Modern Animal $75.5M Series C Los Angeles Vet Care High tech vet clinics
INVETX $60.5M Series B Boston Pharma Biotherapeutics for pets
Spot & Tango $51.7M Series
A & B
NYC Food DTC dog food
Laika $48M Series B Bogota eComm Chewy.com of Latin America
Petfolk $40M Series A Charlotte Vet Care Vet clinic chain across the south
The Vets $40M Seed NYC Vet Care At-home vet care

– Dutch, a San Francisco pet telehealth company, has started offering pet insurance to its customers. For an extra $9 per month, customers can get accident-only coverage through a partnership with Pet’s Best. Will be interesting to see if this helps Dutch increase sales. In the past, accident-only coverage (which excludes illnesses & diseases) has proven unpopular with pet parents, mostly because they fail to read the fine print and assume every condition is covered.

October 28, 2022

DIG Labs, FurSure & Lyka

September 30, 2022

Vetted Pet Health & 7 Euro pet startups

💰 Financing & Deals


Pets Table, a Mexico City-based DTC startup that ships meals to dogs throughout Mexico, closed a $2M Seed round. Founded in 2019, the company plans to expand into other countries next year.

• On a similar note, HelloBello, a Vienna DTC startup that also ships dog meals, landed a $2M Seed Round. The company focuses on the German-speaking markets and has delivered over 500,000 meals.

Vetic, an operator of high-tech vet clinics across India, closed a $3.7M Seed round. The company currently operates 4 clinics, with plans to scale to 15 by next summer.

🤷 Somewhat Relevant


Snoop Dogg is getting into the pet accessory business, releasing a line of toys, bowls, leashes and apparel. Surprised he isn’t offering CBD treats as well.

• A secret way to travel cheap: pet sitting.

The Wildest, a pet news resource from Kinship, has launched a subscription service that combines telehealth & DNA testing.

💼 Pet Industry Jobs


Marketing Manager – Direct & Partner – Trupanion (Remote)

E-Commerce Marketing Manager – Dogtopia (Remote)

  My Dog is a Robot covers the pet technology industry. Keep up with the latest news about products, services and companies in the pet tech space.   Contact Us

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