September 30, 2022


Vetted Pet Health & 7 Euro pet startups


ūüź∂ Industry News


– Had the chance to speak with¬†Maya Shaposhnik Cadena, the CEO of¬†Vetted Pet Health, a Chicago-based veterinary telehealth startup. Maya and her co-founder met in the MBA program at the University of Chicago. The pair came in third place at UC’s 2021 Booth New Venture Challenge and subsequently raised $2 million to grow their business.

Vetted focuses on preventative health for dogs and cats and its services include 24/7 telehealth, reimbursement for preventative care and emergency exam fees, and bimonthly preventive care boxes. Three tiers of plans are offered, ranging from free to $59 per month.

Maya says the focus will remain on preventive care and has no plans to expand into diagnosing illness or writing prescriptions. Sticking to a niche sounds like a smart move, as niche telehealth startups for humans are having the most success in raising funds.

–¬†Leap Venture Studios¬†has announced the startups accepted into its sixth program. This year’s cohort consists of seven European companies:

  • Borrow My Doggy¬†(UK) – a platform matching dog owners with others looking to walk and sit dogs.
  • HiPets¬†(Poland) – a marketplace for pet service providers
  • MarleyBones¬†(UK) – dog meal subscription service
  • Moggie¬†(UK) – cat tracker
  • People¬†who Kaer¬†(Germany) – dog supplements
  • Rex¬†(Germany) – modern, high-tech vet clinics
  • Petty¬†Well¬†(France) – home delivery of natural meals for dogs and cats

Each company will receive $20,000 and 12 weeks of mentoring from a team of pet industry consultants.

August 19, 2022

Throw Me a Bone, Katkin & Zumvet

ūüíį Financing & Deals


‚ÄĘ Scratchpay, a California-based fintech¬†company, closed a $35M Series C round. Founded in 2016 as a service to help pet parents pay for vet bills, the company has expanded into financing for human healthcare, including dental, optical and chiropractic¬†treatment. More than 10,000 medical and vet practices use Scratch’s payment tools.

‚ÄĘ Antelope,¬†a private equity-funded venture¬†looking to acquire consumer pet companies, bought¬†Ark Naturals, a pet supplement brand. This is Antelope’s fourth acquisitions since its launch in August 2021.

‚ÄĘ Maev, an Austin-based DTC startup that ships raw dog food, closed a $10 million Series A round. Founded in 2019, the company has delivered¬†over 7 million meals and has tripled its subscriber base this year.

ūü§∑ Somewhat Relevant


‚ÄĘ Idaho is¬†banning¬†pet CBD products.

‚ÄĘ Amazon’s¬†Astro robot has a¬†pet-detection feature¬†that can send you a video of your dog or cat.

‚ÄĘ Psychology¬†Today¬†looks at dog grooming from the dog’s point of view.

ūüíľÔłŹ Pet Industry Jobs


‚ÄĘ Marketing Manager, Global Web Strategy¬†–¬†Idexx¬†(Maine/virtual)

‚ÄĘ Senior Ecommerce Analyst¬†–¬†Chewy¬†(Boston, Bellevue)

  My Dog is a Robot covers the pet technology industry. Keep up with the latest news about products, services and companies in the pet tech space.   Contact Us

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