Pet tech is tough.

Mousr, an app-controlled robotic cat toy that boasted it could see and react to a cat’s movements just like real prey, has been discontinued.

Petronics (also know as Sprite Robotics), the Illinois company that created Mousr, funded the product on Kickstarter in 2014 with 914 backers pledging $116,965.

We are surprised by the shutdown because, until recently, the product had hundreds of sales each month on Amazon.  In December of 2018, we counted over 1,000 sales generating over $161,000 in revenue. And Petronics reported that Mousr made it onto Best Buy’s Canadian shelves in 2019.

Mousr joins the ranks of Nuzzle (pet tracker) and Feed and Go (smart feeder) as pet tech companies that once looked promising, but recently went out of business.