The Cuss Collar is a new dog collar that translates a dog’s barks into curse words. For each bark, the device will emit a cuss word, like the f-bomb, bullshit, or similar.

The $60 collar is so popular that it is sold out. The company behind Cuss Collar, novelty product manufacturer MSCHF, also created Jesus Shoes (Nike sneakers with Holy Water), a rubber chicken bong and other products that we can’t live without.