April 29, 2022


Vetster, MoeGo & Pawfectly Made



🐶 Industry News


Amazon announced that May 2 will be the first ever Amazon Pet Day. Kind of like Prime day for pets, the company will offer discounts on products from Furbo, PetSafe, Frontline and other pet brands. Customers can also create a pet profile and receive personalized recommendations and coupons based on various factors such as breed and size. If your company plans on participating in the event, let me know how it works out for you.

The Pet Business Professor, who tracks all things pet, is pegging pet inflation at 7.5% compared to last year. Prices of vet services and supplies are increasing at the fastest rate. 

–  US pet insurance company Pets Best has landed its 500,000th insured pet this month. The Boise company was purchased by financial services company Synchrony in 2019.


💰 Financing & Deals


Vetster, a Toronto-based telehealth startup, landed a $30 million Series B round. One of the investors is PetMed Express, an online pet pharmacy, that will also give Vetster access to its 2 million customers

MoeGo, a California startup that makes software for pet groomers, closed a $6.5 million Seed round. Founded in 2019, MoeGo has more than 7,000 customers.

Pawfectly Made, a Bengaluru-based fresh pet food startup, received a $1 million investment from Licious, an Indian D2C unicorn.

🤷 Somewhat Relevant


• A 21 year old Chihuahua broke the world record for being the world’s oldest dog.

Scenthound, a membership-based dog grooming franchise, is slated to open its 145th location this year.

SwiftPaws, a Florida maker of dog games, sold over $100,000 worth of product in one day after appearing on Shark Tank this month.  The company struck a deal with shark Lori Greiner, who took a 6% equity stake in the company.

💼 Pet Industry Jobs


Software Business Analyst – Trupanion (Seattle)

Sales Executive, Veterinary Business – Embark (Remote)

Director of Media – The Farmer’s Dog (NYC)

  My Dog is a Robot covers the pet technology industry. Keep up with the latest news about products, services and companies in the pet tech space.   Contact Us

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